BMW MOTORRAD

Brand Experience

Exhibition concept developed for BMW Motorrad at EICMA, translating the brand’s motorcycle categories into distinct spatial environments, product displays, hospitality areas, and interactive touchpoints.

I collaborated with the creative team on the development of the concept and the overall brand experience. My work focused on the graphic system, the UX and interface design of the event web app, and the development of applied communication and promotional materials, ensuring consistency across the physical and digital elements of the exhibition.

Creative Direction: Daniele Zambelli
Art Direction: Devis Gobbi, Eleonora Valsecchi
Content & Authoring: Celeste Sergianno, Matteo Pistolesi
Exhibition Design: Gustavo Amorim, Gennaro Rizzo, Andrei
Graphic & Visual Design: Onofrio Passariello, Nicola Neri

IN COLLABORATION WITH: Simmetrico’s multidisciplinary team, external consultants, freelancers, and specialist partners

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