EXPO AZERBAIJAN

Exhibition Design

For the Azerbaijan Pavilion at Expo 2027 Belgrade, we developed Weaves of Future: a spatial concept that translates weaving into architecture, visual identity, interactive installations, and hospitality environments across the visitor journey.

I developed the pavilion’s brand identity, graphic system, and mobile application, ensuring visual consistency across digital interfaces, communication materials, and spatial applications.

Creative Direction: Daniele Zambelli
Art Direction: Devis Gobbi, Eleonora Valsecchi
Content & Authoring: Celeste Sergianno, Matteo Pistolesi
Exhibition Design: Gustavo Amorim, Gennaro Rizzo, Andrei
Graphic & Visual Design: Onofrio Passariello, Nicola Neri

IN COLLABORATION WITH: Simmetrico’s multidisciplinary team, external consultants, freelancers, and specialist partners

MORE FROM MY PORTFOLIO

SAISON ROMAINES

For “Saison Romaines” at the Musée Gallo-Romain, we designed three interactive stations: RESTORATION ATELIER, CLEANING ATELIER, TESSERAE ANALYSIS ATELIER, so visitors act as archaeologists.

Custom-designed suitcase for transporting and presenting Orama Minimal Frames’ glazing solutions: the left side holds strategically positioned exhibition pieces; the right side includes a protective mat for safe placement; a compact technical book details materials, technology, and applications.

TOTIMO SHOWROOM

Brand Implementation

TOTIMO is a curated design showroom based in Athens representing international brands in furniture, lighting, and objects. Development and implementation of the existing visual identity across multiple supports and digital platforms.

THE HANDMAID’S TALE

I reimagined The Handmaid’s Tale from the story’s core: a regime that assigns roles and strips away names, controlling women’s bodies and voices.

Interaction Design

Concept proposal for the Kingdom of Saudi Arabia Pavilion at Expo 2027 Belgrade, developed around Hafawa, the Saudi culture of hospitality, and translated into a participatory visitor experience.

Brand Experience

Exhibition concept developed for BMW Motorrad at EICMA, translating the brand’s motorcycle categories into distinct spatial environments, product displays, hospitality areas, and interactive touchpoints.

Furniture Design

Sella Bench is a compact steel bench in mirror and matte finishes—durable, recyclable, and built to last. A water-jet pattern lets light in and greenery grow; the minimal form fits any context. Anchors with anchor bolts and expansion plugs for secure outdoor installation.

TRABOULES DE LYON

The traboules are hidden passageways that connect courtyards and streets across the districts of Croix-Rousse, Vieux Lyon, and the Presqu’île in Lyon, France. I designed a modular wayfinding system that preserves residents’ quiet and enhances the visitor experience.

PORTO DI NAPOLI

The Port of Naples wayfinding system marries form and function: coherent layouts and hardware make directions clear and immediate. A four-color scheme differentiates piers and routes, while formats—from compact lecterns to large map totems—and strategic placement guide visitors across the site.

Furniture Design

Zeta Lamp is a floor lamp in matte-patinated aluminum. Compact (2.7 kg) and offered in five colors, it uses dual LED strips diffused by PMMA for uniform light, while a central touch dimmer controls power and brightness within a clean, futuristic form.

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