EXPO KSA

Interaction Design

Concept proposal for the Kingdom of Saudi Arabia Pavilion at Expo 2027 Belgrade, developed around Hafawa, the Saudi culture of hospitality, and translated into a participatory visitor experience.

I developed illustrations and interaction storylines for the pavilion’s interactive experiences, defining the sequence of actions, visitor responses, and visual communication needed to explain how each installation works.

Creative Direction: Daniele Zambelli
Art Direction: Devis Gobbi, Eleonora Valsecchi
Content & Authoring: Celeste Sergianno, Matteo Pistolesi
Exhibition Design: Gustavo Amorim, Gennaro Rizzo, Andrei
Graphic & Visual Design: Onofrio Passariello, Nicola Neri

IN COLLABORATION WITH: Simmetrico’s multidisciplinary team, external consultants, freelancers, and specialist partners

MORE FROM MY PORTFOLIO

SAISON ROMAINES

For “Saison Romaines” at the Musée Gallo-Romain, we designed three interactive stations: RESTORATION ATELIER, CLEANING ATELIER, TESSERAE ANALYSIS ATELIER, so visitors act as archaeologists.

Furniture Design

Sella Bench is a compact steel bench in mirror and matte finishes—durable, recyclable, and built to last. A water-jet pattern lets light in and greenery grow; the minimal form fits any context. Anchors with anchor bolts and expansion plugs for secure outdoor installation.

PILLOLO MASCHILE

Editorial & Packaging

An editorial project bridging design and medicine, Pillolo Maschile traces how visual communication shaped public health literacy and examines contraception’s ethics and history—from the female pill’s contested rise to a speculative male pill—via medicine-style packaging and a leaflet, making the book a critical device.

Furniture Design

Zeta Lamp is a floor lamp in matte-patinated aluminum. Compact (2.7 kg) and offered in five colors, it uses dual LED strips diffused by PMMA for uniform light, while a central touch dimmer controls power and brightness within a clean, futuristic form.

TOTIMO SHOWROOM

Brand Implementation

TOTIMO is a curated design showroom based in Athens representing international brands in furniture, lighting, and objects. Development and implementation of the existing visual identity across multiple supports and digital platforms.

PORTO DI NAPOLI

The Port of Naples wayfinding system marries form and function: coherent layouts and hardware make directions clear and immediate. A four-color scheme differentiates piers and routes, while formats—from compact lecterns to large map totems—and strategic placement guide visitors across the site.

CYOP&KAF: POTRAITS

My goal was to bring the cyop&kaf mural characters from Naples’ Spanish Quarters to life, showcasing their unique traits and vibrant history.

TRABOULES DE LYON

The traboules are hidden passageways that connect courtyards and streets across the districts of Croix-Rousse, Vieux Lyon, and the Presqu’île in Lyon, France. I designed a modular wayfinding system that preserves residents’ quiet and enhances the visitor experience.

Custom-designed suitcase for transporting and presenting Orama Minimal Frames’ glazing solutions: the left side holds strategically positioned exhibition pieces; the right side includes a protective mat for safe placement; a compact technical book details materials, technology, and applications.

THE HANDMAID’S TALE

I reimagined The Handmaid’s Tale from the story’s core: a regime that assigns roles and strips away names, controlling women’s bodies and voices.

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