# Onofrio Passariello > AI Automation Specialist with a Design background. I design and build AI automations that take repetitive work off teams, from the process to the screens people use. He maps how the work really happens, then builds AI automations and agents with n8n and LLM APIs, with a person approving where it matters. Background in graphic design and interactive technology for exhibitions and brands. Italian (native), English and French. Contact: onofriopassariello@gmail.com · +39 349 449 8447 · [LinkedIn](https://www.linkedin.com/in/onofriopassariello/) · [Book a 30-minute call](https://onofriopassariello.com/book/) ## Pages - [About](https://onofriopassariello.com/): who he is, what he does, skills, the companies he worked with - [How Many Hours Can AI Save Me?](https://onofriopassariello.com/hours/): a free tool, three questions about your work and an estimate of the time an automation could give back, task by task - [Design](https://onofriopassariello.com/design/): graphic, product and space design projects ## What he does - Any automation you have in mind: tell him what takes up your time, or your team’s. - Product listings from your files: From supplier lists, catalogues or product sheets, the AI writes titles, descriptions, tags and alt text in your brand’s voice, checks them against the data and publishes them to your e‑shop once you approve. - Leads that sort themselves: Enquiries from your website, email or Instagram are read, scored, added to your CRM and sent to the right person with a draft reply. - Documents into data: Invoices, orders and forms, even PDFs or photos, are read by AI, checked against your orders and entered into your accounting or management software. Anything unclear goes to a person. - An assistant that knows your business: It answers customers and staff from your catalogue, prices and policies, including where an order is, and hands over to a person when unsure. - Quotes, reports and briefings: Quotes, pro‑forma invoices and a morning summary of what needs attention, prepared automatically and approved by you. - Content for every channel: One launch or article becomes social posts, a newsletter and web copy in your brand’s voice, published once you approve. - A whole AI department: A team of AI agents for one area of the business: sales, marketing, operations, HR or KPI reporting. ## Skills - Automation: n8n, self-hosted or in the cloud: webhooks, REST APIs, error handling and monitoring. - Apps and data: Any app or database you already use, such as Airtable, Supabase (PostgreSQL), Gmail, Telegram, HubSpot, Shopify, Klaviyo or Excel. - AI: LLMs through APIs, AI agents that use tools, prompt design, text‑to‑image models. - Knowledge and memory: RAG on your documents, or a knowledge graph of linked Markdown notes the AI navigates through its links (agentic retrieval, no vector database). - Code: JSON, n8n expressions, Git. Learning Python and JavaScript. - Hosting: Docker on your own server (VPS) or the cloud you already use; Vercel for websites. - Design: Adobe Creative Suite, Figma. - Languages: Italian (native); English and French at a professional level. ## Automation projects - [How Many Hours Can AI Save Me?](https://onofriopassariello.com/hours/) (2026) - [TOTIMO AI Assistant](https://totimo-assistant.vercel.app/demo) (2026): a demo built on a real business case, the TOTIMO design showroom in Athens - [BMW Motorrad Automation](https://onofriopassariello.com/design/bmw-motorrad-eicma/) (2026) ## Design projects - [TOTIMO Showroom](https://onofriopassariello.com/design/totimo-showroom/) (2025): TOTIMO is a design showroom in Athens for international furniture, lighting and object brands. The project extended its visual identity to many formats and digital platforms. - [Pillolo Maschile](https://onofriopassariello.com/design/pillolo-maschile/) (2022): An editorial project between design and medicine. The book explores how visual communication shaped what people know about health, and the history and ethics of contraception, from the contested female pill to a speculative male one. Packaged like a medicine, with a leaflet, it becomes a critical device. - [CYOP&KAF: Portraits](https://onofriopassariello.com/design/cyop-kaf-portraits/) (2022): Portraits that bring to life the characters of the cyop&kaf murals in Naples’ Spanish Quarters, each with its own traits and history. - [Cabala Lush](https://onofriopassariello.com/design/cabala-lush/) (2021): Christmas packaging for Lush inspired by the Neapolitan cabala: witty illustrations, gestural lettering and a pink and green palette. A modular, plastic-free system where each product tells a small story. - [The Handmaid’s Tale](https://onofriopassariello.com/design/the-handmaids-tale/) (2021): A new cover for The Handmaid’s Tale, built on its core: a regime that assigns roles, erases names and controls women’s bodies and voices. - [Orama Suitcase](https://onofriopassariello.com/design/orama-suitcase/) (2025): A custom suitcase for presenting Orama Minimal Frames’ glazing systems: samples on the left, a protective mat on the right, and a small technical book on materials, technology and applications. - [Sella Bench](https://onofriopassariello.com/design/sella-bench/) (2022): A compact, durable and recyclable steel bench in mirror and matte finishes. A water-jet pattern lets light through and greenery grow; anchor bolts and expansion plugs fix it outdoors. - [Zeta Lamp](https://onofriopassariello.com/design/zeta-lamp/) (2021): A 2.7 kg floor lamp in matte-patinated aluminium, in five colours. Two LED strips behind a PMMA diffuser give an even light; a central touch dimmer switches it on and sets the brightness. - [Traboules de Lyon](https://onofriopassariello.com/design/traboules-de-lyon/) (2024): The traboules are hidden passageways linking courtyards and streets in Lyon’s Croix-Rousse, Vieux Lyon and Presqu’île. My modular wayfinding system guides visitors through them while respecting the residents’ quiet. - [Saison Romaines](https://onofriopassariello.com/design/saison-romaines/) (2024): Three interactive stations for “Saison Romaines” at the Musée Gallo-Romain, for restoration, cleaning and tesserae analysis, where visitors work like archaeologists. - [Porto di Napoli](https://onofriopassariello.com/design/porto-di-napoli/) (2022): A wayfinding system for the Port of Naples: consistent layouts and hardware readable at a glance, four colours for piers and routes, and signs from small lecterns to large map totems placed to guide visitors. - [BMW Motorrad EICMA](https://onofriopassariello.com/design/bmw-motorrad-eicma/) (2026, Web app · Graphic system · Event materials): team project, its page opens with a password given on request - [KSA Pavilion](https://onofriopassariello.com/design/ksa-pavilion/) (2026, Interaction design · Installations · Illustration): team project, its page opens with a password given on request - [Azerbaijan Pavilion](https://onofriopassariello.com/design/azerbaijan-pavilion/) (2026, Brand identity · Graphics · Mobile app): team project, its page opens with a password given on request ## Along the way BMW Motorrad, Simmetrico Srl, TOTIMO Design Showroom, Orizon Global, Villa Tama, Role Play, Orama Minimal Frames, Trafik, CHU de Nice, Babel Heureuse, TAP - Scène nationale de Grand Poitiers, Le Théâtre, Scène nationale de Mâcon, Lugdunum Musée et théâtres romains, Brocatelle, Musée Gallo-Romain, Frizzi Frizzi, The Docks, Accademia di Belle Arti di Napoli, Fratelli Carosone, Cantieri Gagliotta, Expo 2027 Belgrade, First Abu Dhabi Bank, Lush, TRENTATRE, ESAA La Martinière Diderot, Barcelona Code School.