CABALA LUSH

Packaging Design

Christmas packaging for Lush inspired by the Neapolitan cabala: witty illustrations, gestural lettering, and a pink–green palette for gift boxes and coordinated accessories. A modular, playful, plastic-free system that tells each product’s story through micro-narratives.

I designed the full visual identity and packaging system , from illustrations and lettering to the development of gift boxes and coordinated accessories, translating the Neapolitan cabala’s symbolic language into a playful and sustainable brand experience.

Art Direction: Chiara Del Luongo
Illustration & Packaging Design: Onofrio Passariello
Print & Production: Leonardo Stampa Digitale

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