TRABOULES DE LYON

Wayfinding

The traboules are hidden passageways that connect courtyards and streets across the districts of Croix-Rousse, Vieux Lyon, and the Presqu’île in Lyon, France. I designed a modular wayfinding system that preserves residents’ quiet and enhances the visitor experience.

I developed the full signage strategy, from 3D modelling and cartographic mapping to visual communication and print deliverables, ensuring functional clarity and aesthetic coherence across all elements.

Art Direction: Massimo Colombo
Graphic & Wayfinding Design: Onofrio Passariello
3D Modelling & Mapping: Onofrio Passariello
Print & Production: Leonardo Stampa Digitale

MORE FROM MY PORTFOLIO

PORTO DI NAPOLI

The Port of Naples wayfinding system marries form and function: coherent layouts and hardware make directions clear and immediate. A four-color scheme differentiates piers and routes, while formats—from compact lecterns to large map totems—and strategic placement guide visitors across the site.

Furniture Design

Sella Bench is a compact steel bench in mirror and matte finishes—durable, recyclable, and built to last. A water-jet pattern lets light in and greenery grow; the minimal form fits any context. Anchors with anchor bolts and expansion plugs for secure outdoor installation.

CYOP&KAF: POTRAITS

My goal was to bring the cyop&kaf mural characters from Naples’ Spanish Quarters to life, showcasing their unique traits and vibrant history.

Furniture Design

Zeta Lamp is a floor lamp in matte-patinated aluminum. Compact (2.7 kg) and offered in five colors, it uses dual LED strips diffused by PMMA for uniform light, while a central touch dimmer controls power and brightness within a clean, futuristic form.

Packaging Design

Christmas packaging for Lush inspired by the Neapolitan cabala: witty illustrations, gestural lettering, and a pink–green palette for gift boxes and coordinated accessories. A modular, playful, plastic-free system that tells each product’s story through micro-narratives.

SAISON ROMAINES

For “Saison Romaines” at the Musée Gallo-Romain, we designed three interactive stations: RESTORATION ATELIER, CLEANING ATELIER, TESSERAE ANALYSIS ATELIER, so visitors act as archaeologists.

Interaction Design

Concept proposal for the Kingdom of Saudi Arabia Pavilion at Expo 2027 Belgrade, developed around Hafawa, the Saudi culture of hospitality, and translated into a participatory visitor experience.

EXPO AZERBAIJAN

Exhibition Design

For the Azerbaijan Pavilion at Expo 2027 Belgrade, we developed Weaves of Future: a spatial concept that translates weaving into architecture, visual identity, interactive installations, and hospitality environments across the visitor journey.

TOTIMO SHOWROOM

Brand Implementation

TOTIMO is a curated design showroom based in Athens representing international brands in furniture, lighting, and objects. Development and implementation of the existing visual identity across multiple supports and digital platforms.

Custom-designed suitcase for transporting and presenting Orama Minimal Frames’ glazing solutions: the left side holds strategically positioned exhibition pieces; the right side includes a protective mat for safe placement; a compact technical book details materials, technology, and applications.

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