SPACE

Concept proposal for the Kingdom of Saudi Arabia Pavilion at Expo 2027 Belgrade, developed around Hafawa, the Saudi culture of hospitality, and translated into a participatory visitor experience.

For “Saison Romaines” at the Musée Gallo-Romain, we designed three interactive stations: RESTORATION ATELIER, CLEANING ATELIER, TESSERAE ANALYSIS ATELIER, so visitors act as archaeologists.

The Port of Naples wayfinding system marries form and function: coherent layouts and hardware make directions clear and immediate. A four-color scheme differentiates piers and routes, while formats—from compact lecterns to large map totems—and strategic placement guide visitors across the site.

For the Azerbaijan Pavilion at Expo 2027 Belgrade, we developed Weaves of Future: a spatial concept that translates weaving into architecture, visual identity, interactive installations, and hospitality environments across the visitor journey.

The traboules are hidden passageways that connect courtyards and streets across the districts of Croix-Rousse, Vieux Lyon, and the Presqu’île in Lyon, France. I designed a modular wayfinding system that preserves residents’ quiet and enhances the visitor experience.

Exhibition concept developed for BMW Motorrad at EICMA, translating the brand’s motorcycle categories into distinct spatial environments, product displays, hospitality areas, and interactive touchpoints.