Cabala Lush

Christmas packaging for Lush inspired by the Neapolitan cabala: witty illustrations, gestural lettering and a pink and green palette. A modular, plastic-free system where each product tells a small story.

I designed the visual identity and the packaging system: illustrations, lettering, gift boxes and matching accessories.

Categories
Packaging · Illustration · Lettering
Place
Naples
Year
2021
The Cabala illustration for Lush: characters and objects of the Neapolitan cabala in pink, green and black.
An open gift box with a bath bomb wrapped in paper, on pink.
A bath bomb in kraft paper with the «Il vaso» sticker, on green.The «Il vaso» card: the illustration and the product text.
«Il gatto» cards scattered on green.
The «I fiori» bath bomb with its paper band, on pink.«I fiori» cards on green.
The «I peli» bottle beside its Cabala box.

Credits

Onofrio Passariello
Illustration & packaging design
Chiara Del Luongo
Art direction
Leonardo Stampa Digitale
Print & production

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